Case 03
Social Media Posts for Every Article
Nobody writes posts anymore. A human decides what a post may do.
Today
Writing the right post for X and LinkedIn for an article, checking link and preview image and publishing takes around half an hour and often gets left undone.
Result
Before~30 minutes
After0 minutes
One post on X and LinkedIn every 48 hours, with no manual work per post. The rules stay with a human: tone, platforms, cadence and the accounts.
The workflow
Comes in
New articles from our own feed
AI understands
Selection and copy per platform
- Picks the most relevant of the latest four articles
- Writes one post each for X and LinkedIn
- Fills in missing or overlong copy
Software checks
Length, link, tone, duplicates, account
- Repairs length, link and tone, otherwise no post
- No article that has already been posted
- Posts only from the right account
Lands with a human
Rules, accounts and tone
- Sets tone, platforms and cadence
- Authorises the accounts on X and LinkedIn
AI picks and writes. Code checks and posts. A human sets the rules.
Selected cases from engineering, finance, purchasing, sales, marketing, support, legal and content.
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