Case 04
Inquiries Captured in Conversation
A form asks what it knows. A workflow rarely fits into the first sentence.
Today
Prospects write a few sentences into the contact form. Steps, volumes, systems and goals are usually missing and get requested by email before a first call is worthwhile.
Who does the work
Today
With workflow
- Capture the request in conversation
- Break the process into steps
- Assign a role to each step
- Calculate today's effort
- Suggest a matching workflow case
- Check the brief against contract and required fields
- Approve the brief
- Hold the first call
What it is measured by
- Share of complete briefs
- Follow-up questions before the first call
- Time to the first call
The workflow
Comes in
An inquiry in the prospect's own words
AI understands
Conversation, steps, roles, brief
- Asks about steps, volume and goal
- Breaks the process into steps with a role
- Drafts the brief live and visibly
Software checks
Contract, required fields, effort, limits
- Checks every output against the contract
- Calculates the effort, never quotes prices
- Budget and rate limit per conversation
Lands with a human
Approval by the prospect, a personal reply
- The prospect reviews and approves the brief
- Pricing questions go to the first call
The agent asks. Software checks the brief. Only what a human approves is sent.
Selected cases from engineering, finance, purchasing, sales, marketing, support, legal and content.
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